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Olympus Announces Fastest Digital Camera on the Market - the E-100 Rapid Shot 10X Zoom Camera

Melville, NY - Olympus America Inc., the world leader in film and filmless photography, today introduced the fastest digital camera on the market, the Camedia E-100 RS (Rapid Shot). A full-featured 10X optical zoom/2.7X digital zoom filmless digital camera, the Camedia ES-100 RS provides user-selectable shooting speeds of 15 fps, 7.5 fps, 5 fps, and 3 fps; Electronic Viewfinder SLR design; a 1.5 megapixel CCD (1368 x 1024); a file size of up to 4.01 MB; and a unique dual slot design for both SmartMediaTM and CompactFlashTM Type I and Type II cards.

Targeted at the professional photojournalist and serious amateurs alike, the Camedia E-100 RS offers a host of advanced features and capabilities. Standard USB port connectivity permits the camera to mount WindowsTM and Macintosh PCs like an external hard drive. Multiple file compression formats give users finer control of image quality and storage capacities. A full complement of automatic and manual exposure controls deliver the power to capture sharp images in any shooting situation. Further, the E-100 RS offers QuickTimeTM movie and sound capture capabilities in full VGA mode (640 x 480) at up to 30 fps, allowing photographers to capture still images at speeds and quality equivalent to motion picture frames. Short movies may be posted on the Internet, viewed through the camera's LCD or on a video monitor. External microphones are not necessary as sound is recorded directly from the built-in microphone. Because it's digital, the Camedia E-100 RS starts taking pictures before the shutter is completely depressed. This Pre-Capture mode saves up to five images by storing light registered in the CCD sensor and moving it to the RAM buffer until the user instructs the Camedia E-100 RS to erase or save the images. Its ability to allow users to review images on the LCD screen before saving and printing eliminates the costs associated with unwanted pictures, darkroom and developing time.

"Olympus has created an innovative and inspired approach to digital photography. We look at digital photography as a new genre of photography, and not as a replacement to film photography," stated John Knaur, Digital Product Manager for Olympus' Consumer Products Group. "Digital technology delivers speed, and lets us bring products to market that give our customers the flexibility to capture images in completely new ways; to do things photographers could never do with traditional film cameras."

Whether the subject is a bird in flight, a golfer's swing, a track and field event or NASCAR racing, the Camedia E-100 RS, with its maximum 15 frames per second shooting speed, gives photographers a greater probability of catching a precise moment as it happens. "It's the perfect camera for any high-speed application in which the photographer needs to shoot multiple shots very quickly, and select the best frame for use," said Knaur

. The need for speed is often accompanied by the need for a long lens and wide range zoom capabilities-traditional shortcomings of other digital camera offerings. The Camedia E-100 RS solves these problems with its 10X optical zoom lens, delivering the equivalent of a 35mm - 380mm lens at 35mm. Built-in optical image stabilization technology allows for hand-held use at the slowest shutter speeds while still delivering the sharpest images possible. A 2.7X digital telephoto lens extends the camera's range out to 1,088mm, enabling photographers to capture intricate details from great distances.

Other feature highlights of the Camedia E-100 RS include:

  • A high-speed image processor/ASIC which processes images at a speed of 28MHz.
  • Electronic Viewfinder (EVF) SLR design allows professional photographers to see 100% of the image and all the information in the viewfinder.
  • 10X all-glass aspherical zoom lens with image stabilization captures crisp images from 6.4- 70mm (35-380mm equivalent in 35mm film photography).
  • At f2.8 -3.5, the lens is fast and bright with 1/3 step aperture control to f11 throughout the zoom range to maximize camera control and eliminate the need for additional heavy lenses.
  • S-Program for Landscape, Portrait, Sports, and Night Scene modes; Program Automatic, Aperture Priority; Shutter Priority and full manual controls.
  • In Playback mode, new scene rotation controls allow for the display of vertical photographs on a horizontal screen without rotating the camera or video monitor.
  • Color and black-and-white image capture modes.
  • The new iESP multi-pattern full-automatic TTL White Balance system allows 4 preset manual selections, Auto Bracketing in 1, 2 or 3 step white balance increments, and One Touch full manual white balance. The iESP TTL or Spot autofocus with the built-in focusing illuminator works from the macro to infinity ranges, even in low-light conditions.

The Camedia E-100 RS includes an 8MB Olympus brand panorama SmartMediaTM card, 4 NiMH batteries and charger, lens cap, strap, USB cable for WindowsTM and Power Macintosh PCs, NTSC audio/video connection cable for TV or VCR, Olympus Camedia Master 2.5 Utility Software for downloading images from the camera, Adobe® PhotoshopTM 5.0 LE image manipulation and creation software, AltamiraTM Genuine FractalsTM 2.0 software, instruction manual and QuickStart Guide. The Camedia E-100 RS will be available October, 2000 with an expected street price of $1499.00. All software supports WindowsTM 98, WindowsTM 2000 Pro and Power Macintosh computer systems. Storage Class USB connectivity is only available with WindowsTM 2000 Pro and MacOS 8.6 and higher. The driver is available for WindowsTM 98 v2.

For more information, contact Olympus America, Consumer Products Group, Two Corporate Center Dr., Melville, NY 11747-3157, Phone: (631) 844-5000 or (800) 622-6372, Fax: (631) 844-5262.

Olympus America distributes a wide range of products for consumer, scientific, health care, commercial and industrial markets. These include film and filmless cameras, MicrocassetteTM and digital voice recorders, binoculars, film scanners, personal photo printers, medical and industrial endoscopes, biological and metallurgical microscopes and measuring instruments, clinical analyzers, and other high technology products. Olympus America is responsible for sales in Canada, Mexico, the Caribbean, and Central and South America.

Olympus is a registered Trademark, Camedia and Microcassette are trademarks of Olympus Optical Co. Ltd. Adobe is a registered trademark and Photoshop are trademarks of Adobe Systems Inc. Altamira and Genuine Fractals are trademarks of Altamira Group Inc. Apple, Macintosh, QuickTime are a trademarks of Apple Computer. Microsoft is a registered trademark and Windows is a trademark of Microsoft Corp. SmartMedia is a trademark of Toshiba America, Inc. Specifications subject to change without notice.