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Olympus Introduces an Industry First: The Camedia P-200 Mobile Digital Photo Printer

Melville, NY - Olympus America Inc., the world leader in film and filmless photography, today introduced the Camedia P-200 Printer, a professional-quality, high-speed portable dye-sublimation portable printer. The Camedia P-200 Printer brings photo-quality printing capability to the mobile professional and amateur photographer, and anyone else who needs to produce hard copy output of digital images while on the road or in the field.

"The Camedia P-200 Printer is the missing piece in the puzzle of digital photography. Now our customers can produce high quality images anywhere, anytime, without cables or the need to first download images to a PC," commented Mark Gumz, President of Olympus America. "It really untethers the digital photographer from the PC, and answers the need for mobility in our increasingly wireless world." For applications ranging from test prints at professional on-location shoots to real estate, travel, insurance, law enforcement (accident and crime scenes), the Camedia P-200 is the perfect solution for any on-demand high quality color printing need.

Utilizing dye sublimation printing technology, the Camedia P-200 Printer produces continuous tone images at a crisp 320 dots per inch resolution. The printer supports 128 gradation levels per color for smooth color transitions, and delivers finished A-6 size prints (3" x 4" print area) in only 90 seconds. The Camedia P-200 Printer employs 4-pass printing technology, one each for the Cyan, Magenta and Yellow primary colors, plus a UV overcoat layer to seal and protect the image.

The Camedia P-200 Printer is compatible with a number of Olympus filmless digital cameras, including the new Camedia E-10 and E-100 RS models introduced simultaneously with the P-200. It will also function with many of the upcoming Olympus digital camera introductions planned for the months and years ahead. Like the new E-10 and E-100 RS models, the Camedia P-200 Printer has dual media slot capability. Users simply insert either a SmartMediaTM or Type I or II CompactFlashTM card directly into the appropriate media slot, select the desired image number, and press print. The Camedia P-200 Printer outputs full-size images; 2, 4, 9, or 16 images per page; and even 40-image index prints. The Camedia P-200 Printer is compatible with Digital Print Order Form (DPOF) technology for image scheduling and number setting; as well as DCF, JPEG and TIFF file formats.

More than a simple printer, the Camedia P-200 Printer offers image manipulation capabilities including a three-step sharpness control, the ability to crop images and add the time and date to prints. A Copy function allows users to program the Camedia P-200 Printer to produce up to 25 prints in a single job. The 25-sheet paper cassette matches the 25-print ribbon capacity of the printer, eliminating any confusion as to when to change the ribbon, and the risk of producing sub-par prints. "This introduction broadens our product reach, and is evidence of Olympus' total commitment to the digital photographer," said Gumz. "We want the marketplace to view Olympus as the leading single-source provider for all digital imaging applications, from capture to output. The Camedia P-200 Printer, with its outstanding image quality, will help us achieve that objective."

The compact and lightweight Camedia P-200 Printer is built for ease of use and versatility. It's dimensions of 4.8" (W) x 2.1" (H) x 6" (D) and total weight of 30 ounces make it easy for users to carry in standard camera gadget bags. The Camedia P-200 Printer kit comes complete with NiMH (Nickel-Metal-Hydride) rechargeable batteries that provide 50 prints between recharges, AC adapter, paper cassette, trial paper pack with color ink ribbon cartridge, plus an instruction manual, warranty and registration cards. The Camedia P-200 will be available October 2000 for an estimated price of $599. Additional paper packs are available for $24.95 per pack (25 sheets with ribbon) through Olympus.

For more information, contact Olympus America, Consumer Products Group, Two Corporate Center Dr., Melville, NY 11747-3157, Phone: (631) 844-5000 or (800) 622-6372, Fax: (631) 844-5262.

Olympus America distributes a wide range of products for consumer, scientific, health care, commercial and industrial markets. These include film and filmless cameras, MicrocassetteTM and digital voice recorders, binoculars, film scanners, personal photo printers, medical and industrial endoscopes, biological and metallurgical microscopes and measuring instruments, clinical analyzers, and other high technology products. Olympus America is responsible for sales in Canada, Mexico, the Caribbean, and Central and South America.