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Olympus Announces Another First in Digital Photography - The C-2040 Zoom Digital Camera

Melville, NY - Olympus America Inc., the world leader in film and filmless photography, announced the CAMEDIATM C-2040 ZOOM 2.11 megapixel (1600 x 1200) bright 3X zoom compact digital camera. Based on the award-winning Olympus C-2020 digital camera, the C-2040 ZOOM offers the world's first super bright F1.8 high-performance digital zoom lens. The large F1.8 aperture extends the flash working range and is better for low-light photography. The easy-to-use features and USB Storage Class plug n' play capability expand the usefulness of the C-2040 ZOOM -- all for only $699.

The C-2040 ZOOM's 2.11-megapixel, improved 1/2-inch RGB CCD provides better resolution and image quality for the highest level of picture quality available in a 2-megapixel camera. The newly designed bright multi-element 3X zoom lens has a large F1.8 aperture with extended automatic shutter speeds of 1/800th sec. - 4 sec. The new aspherical zoom lens extends between 7.1 mm - 21.3mm for a 40mm - 120mm equivalency in 35mm format with an increased telephoto range.

The camera offers the same compact design and features as the award-winning C-3030 ZOOM in a 2.11 megapixel camera, such as auto and manual white balance and improved Wide-View LCD display, sequence shooting, QuickTimeTM movie, B&W shooting modes, Aperture Priority, Shutter Priority, Programmed Automatic or Manual Exposure. Other advanced features include Auto Exposure Bracketing (AEB), White Balance adjustment +/- 3 steps, built-in flash or TTL flash with the optional FL-40 Flash, and many more compression settings.

The C-2040 ZOOM also offers great expandability with additional accessories for both telephoto and wide angle photography, flash cords for studio flash connectivity, macro and close-up adapters, and cases to meet the needs of the photographer.

C-2040 ZOOM New Features:

Super-Bright F1.8 3X Optical Zoom Lens:
One of the brightest in its class, the improved Olympus 3X optical zoom lens with a F1.8-2.6 aperture range offers photographers the flexibility to experiment with depth of field. Along with the extended flash working range, photographers can now shoot easily in lower-light conditions.

Improved Telephoto:
The need to shoot children at play or from a greater distance is met with the 21.3mm (140mm equivalent) telephoto setting of the super bright zoom lens. If more telephoto is needed, Olympus offers two additional add on lenses, a 1.45X and 1.7X telephoto. The 1.45X provides the equivalent of a 174mm and the 1.7x a 200mm equivalent lens -- great for sports or nature.

USB Storage Class Ease:
To speed up connectivity and downloads, the C-2040 ZOOM uses the new "Storage Class" USB design to instantly mount the camera to a USB Power Macintosh® or Windows® computer with the included USB cable. USB Storage Class provides USB connectivity without the installation of extra software or drivers on Windows® 2000, Me® and MacOS® 8.6+. A Windows® 98 driver is also included along with the CamediaTM Master software.

Multi-Metering Modes:
The C-2040 ZOOM offers a variety of metering systems to meet the needs of any photographic situation. The spot metering mode can be used singularly or as a multi spot meter averaging up to 8 reading for correct exposure. For ease of use, the C-2040 ZOOM provides the Digital ESP multi-pattern metering system, which looks at many areas of the picture to automatically determine the correct exposure; or center weighted metering for general photography. The C-2040 ZOOM enables the exposure to match what the photographer intended with the newest in state of the art technology.

White Balance:
White balance is critical for correct color in photographs, and the C-2040 ZOOM excels in this area as well. For exact white balance, it features a one-touch white balance function that records the white tones under any light source, or manual white balance when you know what you want. For the ease of point and shoot photography, the C-2040 ZOOM also uses iESP TTL white balance, a multi-pattern system to find the best color in most lighting conditions.

Accessories:

Olympus provides a whole line-up of accessories for the C-2040: a fitted camera case, gadget bag, RM-1 remote control, FL-40 external flash for TTL off camera flash photography, Flash Bracket, PC Sync cable, TTL cable and lenses from 32mm equivalent to 200mm telephoto. For power, the C-2040 ZOOM can use the LB-01 (CR-3V) batteries, NiMH batteries, and the C-7AU AC adapter.

The CamediaTM C-2040 ZOOM will be available in January 2001 with an estimated street price of $699. It ships with an 8MB Olympus SmartMediaTM memory card, two LB-01 3V lithium batteries (CR-3V), Olympus CamediaTM Master 2.5 Utility Software for editing images from the camera, USB cable, video cable, instruction manual, QuickStart Guide, lens cap and strap.

For more information, contact Olympus America, Consumer Products Group, Two Corporate Center Dr., Melville, NY 11747-3157, Phone: (631) 844-5000 Pre Sales: (800) 622-6372, Fax: (631) 844-5262.

Olympus America distributes a wide range of products for consumer, scientific, health care, commercial and industrial markets. These include film and filmless cameras, MicrocassetteTM and digital voice recorders, binoculars, film scanners, personal photo printers, medical and industrial endoscopes, biological and metallurgical microscopes and measuring instruments, clinical analyzers, and other high technology products. Olympus America is responsible for sales in Canada, Mexico, the Caribbean, and Central and South America.

Olympus is a registered Trademark, Camedia and Microcassette are trademarks of Olympus Optical Co. Ltd., Adobe is a registered trademark and Photoshop is a trademark of Adobe Systems Inc., Apple, Macintosh, and QuickTime are trademarks of Apple Computer, Microsoft is a registered trademark and Windows is a trademark of Microsoft Corp., SmartMedia is a trademark of Toshiba America, Inc. Specifications subject to change without notice.