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Olympus Announces Another First in Digital Photography - The C-3040 Zoom Digital Camera

Melville, NY - Olympus America Inc., the world leader in film and filmless photography, announced the CAMEDIATM C-3040 ZOOM 3.34 Megapixel (2048 x 1536) super bright 3X zoom compact digital camera. Based on the award-winning Olympus C-3030 digital camera, the C-3040 ZOOM now offers the world's first super bright F1.8 aperture high-performance digital zoom lens with an extended flash working range and better low-light shooting and new USB Storage Class plug n' play capability for easy and quick mounting of the camera to a USB computer -- all for only $999.

The C-3040 ZOOM uses a 3.34 Megapixel, 1/1.8 inch CCD matched to the Olympus digital optical zoom. To maximize the performance of this high resolution CCD, the camera features a newly designed super-bright F1.8 multi-element aspherical glass 3X zoom lens. As a result, the resolution and image quality deliver the highest level of picture quality available in a 3-megapixel camera.

The camera offers the same compact design and features of the best-selling C-3030 ZOOM, such as Auto and Manual White balance and exposure for many light sources or conditions. For easy viewing, the improved Wide-View LCD display and the optical viewfinder are available. Other features include 3.3 frame per second sequence shooting, QuickTimeTM movie, black and white or sepia shooting modes, Auto Exposure Bracketing (AEB), and more compression settings.

The C-3040 ZOOM also incorporates the heritage of over 80 years of outstanding photographic technologies such as Aperture-Priority and Shutter-Priority modes, manual exposure, auto bracketing and Slow Synchro flash, as well as a range of quality modes and ISO sensitivity settings that allow the photographer more creativity.

New Features of the C-3040 ZOOM:

New Super Bright Lens:
From wide-angle to telephoto settings, the new super-bright 7.1-21.3mm 3X zoom (35-105mm equivalency) captures digital images of unrivaled precision. The F1.8-2.6 aperture range allows the photographer greater freedom in low-light photography and extends the flash range.

USB Storage Class Connectivity:
The camera's ability to connect to any USB Macintosh® or Windows® computer running MacOS® 8.6+ or Windows® MeTM and 2000TM make it easy to download the photos to the computer. A Windows® 98TM rev 2 driver is also include for direct connection. The USB capability also means rapid downloading of the files from the camera to the computer without installing any extra software.

Many Metering Modes:
Like the C-3030 ZOOM, the C-3040 ZOOM offers the choice of ESP multi-patterned metering and spot metering for easy accurate exposure or advanced exposure control. The ESP multi-pattern meter looks at a variety of areas in the photo, for accurate automatic exposure. Spot metering allows for fine accurate exposure of the subject using only the very center of the image area. The C-3040 ZOOM also includes the new Multi-Spot metering mode combining up to eight spot readings to be averaged for complete user control over the subject. The combination of the metering systems in the C-3040 ZOOM gives it the distinction of being one of the most advanced in it the growing field of 3 megapixel cameras.

White Balance:
New to the C-3040 ZOOM is the one-touch white balance function allowing exact white balance under most light sources for the correct color reproduction. The new iESP multi-pattern white balance system will automatically adjust the light when ease of use is required, or the four manual preset white balance settings. In addition, a new +/-3 step white balance correction function enables minor adjustments in color tones.

Spot AF Function:
A newly featured Spot AF function allows focus on points intentionally selected by photographer.

Sharpness and Contrast Settings:
Like many more advanced cameras, the C-3040 ZOOM offers control for both contrast and sharpness. Setting sharpness at soft, normal or hard allows the user to control the sharpening of the image to meet his own uses. Complimenting the sharpness is the Contrast mode which adjust from low to high contrast. With these controls, the photographer now takes control of final output quality, or they can be left in normal mode for the ease of point and shoot.

QuickTimeTM Movie with Sound:
The C-3040 ZOOM includes the QuickTimeTM movie capture mode with sound allowing up to 5 min with sound. The sound is recorded simultaneously in the QuickTimeTM movie and a 4-second audio attachment can be added to a still image. Ideal for voice memos, notes may be re-recorded over images and are supported in the included CamediaTM Master software.

Tethered Lens Cap:
The lens cap is now tethered to the camera to avoid the irritation of losing the cap or not knowing where to put it.

Accessories:

Olympus provides a whole line up of new optional accessories for the C-3040 ZOOM: camera case; FL-40 external flash for synchronized shooting with TTL cable and bracket; an assortment of lenses from 28mm equivalent to 152mm; RM-1 remote control; NiMH batteries and charger, and C7AU AC adapter.

The CAMEDIATM C-3040 ZOOM will be available in March 2001 with an estimated street price of $999. It ships with an 16MB Olympus SmartMediaTM memory card, USB cable, AV cable, two 3V lithium battery packs (CR-3V), Olympus CamediaTM Master 2.5 Utility Software for image manipulation and creation, instruction manual, QuickStart Guide, lens cap and strap.

For more information, contact Olympus America, Consumer Products Group, Two Corporate Center Dr., Melville, NY 11747-3157, Phone: (631) 844-5000 (800) 622-6372, Fax: (631) 844-5262.

Olympus America is responsible for sales in Canada, Mexico, the Caribbean, and Central and South America. Olympus is a registered Trademark, Camedia and Microcassette are trademarks of Olympus Optical Co. Ltd., Adobe is a registered trademark and Photoshop is a trademark of Adobe Systems Inc., Apple, Macintosh, and QuickTime are trademarks of Apple Computer, Microsoft is a registered trademark and Windows is a trademark of Microsoft Corp., SmartMedia is a trademark of Toshiba America, Inc. Specifications subject to change without notice.