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Olympus School of Digital Photography Scores High with Students

Melville, NY - Last year, more than 300 people attended the Olympus School of Digital Photography, a comprehensive, full-day digital imaging seminar sponsored by Olympus America Inc. The School debuted in San Francisco in June 2000 and traveled to Chicago, New York and Atlanta as part of a ten-city tour that continues through May of 2001. Devoted exclusively to digital photography, the Olympus School elicited overwhelmingly positive response from students who varied widely in age, occupation and digital expertise.

In Chicago, Valerie Stabenow, a technology director, said: "This was a terrific presentation and probably one of the best educational programs I have been to. I'm a technology director for a school system, so I have been to a lot of workshops." Linda Wiseman, a software engineer, who took the School in New York, commented: "I liked learning about the different features that a digital camera can offer-it's amazing." And Amanda L. Hearl, an information systems technician who also attended the New York School, said: "I feel the class helped me want to learn more."

Based on student responses, Olympus plans to increase the number of locations for 2001-2002 and to begin offering beginner and advanced workshops. The information will be posted on the School's Website, at www.olympusphotoschool.com, as it becomes available.

Kenny Suzuki, Director of Marketing, Olympus Consumer Products Group explained that Olympus launched the School in response to the need for digital photography education and is the first camera brand to offer a seminar focusing exclusively on the capturing, manipulating and outputting of digital images. "What we found after four seminars is that both amateur and advanced photographers are captivated by the potential of digital photography. Students claimed that the School inspired them to go out and shoot digitally, to take images of family, friends and while traveling, to e-mail the images, post them on the Internet, or make their own prints."

In addition to photographing family and friends, students listed a gamut of work-related applications for digital photography including medical, dental and plastic surgery, graphic design, advertising, architecture, furniture, accessories, jewelry, landscaping and much more. Approximately two-thirds of the students who attended the first four Schools were over 45. More than half rated their computer and photographic skills as advanced.

The School covers the gamut of digital photography techniques, including digital basics; file formats; resolution; digital file workflow; file transfers; digital input; digital light box, digital darkroom; digital output (printing) and more. Robert DiNatale, a noted lecturer and photographer who has taught at Boston University School of Media, the Nikon School of Photography, and the Time Life School of Photography, is the instructor. The School's schedule for 2001 included Los Angeles (January 20); Seattle (February 17); Dallas (March 3); Boston (March 24); and Denver (April 14).

Olympus offers a wide range of digital cameras, from the 1.3 Megapixel D-360L to the 4 Megapixel E-10. Olympus cameras are recognized worldwide for their superior optics and have won hundreds of awards, including MacWorld's "Eddy" Award (three years in a row) and the Popular Science "Best of What's New" Award (two years in a row). Olympus has been creating innovative solutions for consumers, health care and industry for over 80 years. The company offers a complete digital imaging solution, with a range of input and output options including a full line of digital cameras, Pictorico ink jet media and dye-sublimation printers. For more information on Olympus, visit www.olympusamerica.com.

To register for the School, call 1-800-833-6297 ext. 6161.
Note: Qualified media are invited to attend the school at no charge.