Press Center
The Newpic XB from Olympus
MELVILLE, NY (February 18, 1999)—Olympus America, Inc. is pleased to introduce the Newpic XB compact camera for the Advanced Photo System format. The compact and lightweight design features a metallic finish as well as the convenience of focus-free operation and a large, easy-to-use viewfinder.Ease of Use
Stylish, convenient and portable, the new Newpic XB makes photography easier and more enjoyable.
With the high magnification of its oversized viewfinder, the Newpic XB creates a large, natural-looking image that simplifies composition. Designed for the Advanced Photo System format, it also features a one-touch drop-in loading system.
Offering point-and-shoot simplicity, the film advance/rewind and flash operation are completely automatic. The three flash modes make it easy to take great pictures, while the red-eye reducing lamp prevents problems with flash portraits.
MAIN FEATURES
Large viewfinder
The large viewfinder's high-magnification 0.68 image creates a bright, natural field of view that simplifies composition. Even those who wear glasses will find viewing easier.
Compact, Lightweight and Stylish
A silver metallic finish adds an elegant touch and a distinctive feel to the Newpic XB's design. It also offers outstanding portability with its compact dimensions and low weight of only 5.6 ounces.
Friendly Operation
Taking outstanding pictures is as simple as pressing the shutter release button. The camera automatically handles steps such as flash operation and film advance/rewind.
Easy One-Touch Drop-in Loading
Film loading is foolproof—just drop the film cartridge in the chamber and close the lid. The camera takes care of everything else. There is also a safety lock feature to prevent the lid from opening accidentally during shooting or rewinding.
Versatile Flash Modes
Three flash modes make it easy for anyone to take great flash photographs. With a touch of the shutter release button in the auto or fill-in mode, the red-eye reducing lamp is activated to minimize the red-eye effect—a common problem with flash portraits taken in low light.
Auto
In low light or backlight, the flash fires automatically to ensure that the illumination is appropriate.
Fill-in
The flash fires every time in this mode. It is especially helpful in eliminating unnatural shadows on a subject.
Flash Off
The flash does not fire in this mode. It is ideal for capturing a natural ambience or when flash photography is prohibited.
Three frame formats
At any point on the roll, the Classic, HDTV or Panorama frame format can be selected according to the subject and scene. This versatility makes photography even more fun.
The suggested list price of the Newpic XB is $72.00.
For more information on the Newpic XB, or for a photo print, slide or transparency, please contact Marlene Hess at 516-844-5195 (phone), 516-844-5262 (fax), mhess@olympus.com (email), or visit Olympus online at http://www.olympus.com.
Olympus America distributes a wide range of products for consumer, scientific, health care, commercial and industrial markets. These include 35mm, Advanced Photo System and digital cameras, binoculars, Microcassetteä and digital voice recorders, printers, medical and industrial endoscopes, biological and metallurgical microscopes and measuring instruments, clinical analyzers, and other high technology products. Olympus America is responsible for marketing Olympus products in the United States, Canada, Mexico, the Caribbean, and Central and South America.
Olympus is about life. About photographic innovations that capture precious moments of life. About advanced medical technology that saves lives. About information — and industry-related products that make possible a better living. About adding to the richness and the quality of life for everyone. Olympus. Quality products with a focus on life.
NEWPIC XB
Specifications
Focusing range: 3.3 Feet - Infinity
ISO 160 or below set to ISO 100
Mid-roll rewind is also possible
