Olympus VISERA 4K UHD Receives “Excellence in Surgical Products Awards,” Minimally Invasive Surgical Product Category
Judged on surgical health professionals’ reader-feedback, award recognizes opportunity Olympus Big Screen surgery brings for increased precision and confidence in the OR
Olympus VISERA 4K UHD System Recognized for “Big Screen Surgery” – Surgical Products 2016 Awards
CENTER VALLEY, Pa., (November 14, 2016) – Olympus, a global technology leader in designing and delivering innovative solutions for medical and surgical procedures, among other core businesses, announced today that it has been recognized with the Surgical Products’ 2016 Excellence in Surgical Products (ESP) Award, distinguishing the company’s 4K UHD Big Screen Surgery solution as the winner in the “Minimally Invasive Surgical Products” category.
VISERA 4K UHD is a state-of-the art Big Screen surgical system that delivers four times the resolution of HD (3840×2160 pixels) with better light and wider color spectrum, helping to better visualize anatomical patterns so that surgeons can operate with increased precision and confidence. The only fully integrated 4K imaging chain available for healthcare, it brings OR personnel closer to the operating field through a 55-inch display of live, magnified anatomical features – providing more visual information to the entire surgical team. Its improved handling of the red spectrum can help better differentiate bleeding from anatomy in as many as 20 million laparoscopic and arthroscopic surgeries per year.
The winners of the 8th annual ESP Awards were determined by the magazines’ readers, commonly surgeons who have had hands-on experience or first-hand demonstration of the innovations being nominated. Readers voted for the companies and products they felt were most deserving by selecting those that contributed most to surgical performance, efficiency and safety.
“The market has already received our Big Screen surgery solution with resounding enthusiasm, but this award adds an official confirmation of what we’ve been hearing,” said Randy Clark, Group Vice President of Sales and Marketing at Olympus America Inc. “We are excited to continue rolling out Big Screen surgery to an increasing number of specialties, knowing that better visualization can mean a reduction in complications to help surgeons better reach Triple Aim goals of the Affordable Care Act – improving patient outcomes, reducing costs and improving patient satisfaction.”
The Olympus VISERA 4K UHD system will be showcased for its award recognition in the November issue of Surgical Products magazine and well as in the magazine eDaily newsletter.
For more information please call 1-800-848-9024 or visit us at http://medical.olympusamerica.com.
# # #
About Surgical Products Magazine
Surgical Products is a publication for surgeons, anesthesiologists and department heads in charge of operating/emergency rooms, ICU/CCUs, infection control, OR materials management and other areas. Surgical Products has been published for 35 years, has a circulation of 55,000 and is published 10 times a year.
About Olympus Medical Systems Group
Olympus Medical Systems Group, a division of global technology leader Olympus, develops solutions for healthcare professionals that help improve clinical outcomes, reduce overall costs and enhance quality of life for their patients. By enabling less invasive procedures, innovative diagnostic and therapeutic endoscopy, and early stage lung cancer evaluation and treatments, Olympus is transforming the future of healthcare. For more information visit Olympus at www.medical.olympusamerica.com.