America's Best-Selling Film Camera Series Enters The Digital Age- Olympus Announces 'Stylus Digital' Line of Premium, Sleek, Metal, All-Weather, Point-and-Shoot Digital Cameras
Melville, New York, January 9, 2003 - More than a decade of design evolution has resulted in the creation of a new line of Olympus digital cameras that adapts the DNA of America's best-selling 35mm point-and-shoot film camera series into a modern digital form. Known as the 'Stylus Digital', these new digital cameras are the culmination of years of refinement and embody the highest level of style and performance in a package that looks as great as the pictures it produces.
The first members of the Stylus Digital family include the 3.2 megapixel Stylus 300 Digital and the 4.0 megapixel Stylus 400 Digital cameras. Carrying on the heritage of their film predecessors, the Stylus Digital cameras incorporate premium features and design elements that are trademarks of the Stylus name. The Stylus Digital cameras are ultra-compact, all-weather and easy-to-use cameras designed for the digital photography enthusiast looking for the best performance in a stylish and portable body.
"The best-selling film camera series in America is now digital," said Martin Lee, vice president of marketing, Olympus America Inc. "The Stylus Digital model is our most important digital product introduction to date. We believe we have created a product worthy of carrying the premium name of the Stylus, and we are confident that the Stylus Digital will fulfill the promise of its predecessor and become our most popular digital camera series."
Since the introduction of the Stylus film camera line in March 1991, 22-million award-winning Stylus cameras have been sold in the United States. With a clamshell lens barrier (pioneered by Olympus) and an artistic design inspired by the beauty of ocean waves, the Stylus has won numerous awards and accolades such as being displayed at New York City's Metropolitan Museum of Art. Olympus plans to continue producing Stylus film cameras alongside the new digital line.
No design detail has been overlooked in creating the Stylus Digital cameras. The Stylus 300 Digital has a sliding lens barrier accented in silver and that of the Stylus 400 Digital is accented in gold. Measuring an ultra-compact 3.8" long x 2.2" high x 1.3" wide, and weighing just 5.8 ounces, the Stylus Digital delivers maximum portability and durability for an active, on-the-go lifestyle.
Over the course of several years, Olympus designers have worked to make the new Stylus Digital cameras not only attractive and compact, but also weather resistant for great shots come rain or shine. The lightweight and ergonomic metal bodies of the Stylus 300 Digital and Stylus 400 Digital provide all-weather protection from the elements and can even endure a downpour.
This dynamic duo utilizes the new xD-Picture CardTM memory media. The card's small size, about the same as a postage stamp, and an Olympus dedicated miniature Li-Ion rechargeable battery help keep the camera size down. Both models ship with a 16MB xD-Picture CardTM and a Li-Ion rechargeable battery and charger - an incredible value.
Easy to Use
The Stylus Digital cameras offer basic point-and-shoot simplicity for flawless picture taking. For photographers who want optimum results in a wide variety of settings, the easy-to-use Creative Scene Modes provide fully automatic exposure adjustments for Portrait, Self-Portrait, and Landscape-Portrait.
The cameras have an optical viewfinder as well as an easy-to-view 1.5" color LCD display on the back of the body for composing and reviewing shots. Menu navigation is easy to control with the push of arrow buttons. Transferring images to the computer has never been easier with the Auto-Connect USB (that does not require software drivers) for hassle-free image downloads. Images may also be viewed on a television with the video cable.
Features for the Most Realistic Digital Images
Both the Stylus 300 Digital and Stylus 400 digital offer a powerful seamless 12X zoom (3X optical zoom + 4X digital zoom) to capture amazingly sharp details and vibrant colors at distances near or far.
Olympus photos are known worldwide for vibrant, sharp and photo-realistic image quality. This is achieved with a host of key technologies including Olympus's high-quality all-glass lens (with aspherical lens elements) that's specially designed for digital cameras, and provides the equivalent of 35 to 105mm, f3.1/5.1 in 35mm photography. The Macro Mode allows users to take close up photographs to capture details like the wings of a butterfly.
The 3.2 megapixel CCD and 4.0 megapixel CCD of the cameras, and Olympus's TruePicTM technology, allows users to retain a realistic look to their photographs at all photo sizes e-mailed or printed. The cameras' CCD captures the detail needed for true crystal clear photo-quality printing even on large print sizes of 8" x 10" and larger.
Other controls include Digital ESP multi-pattern and spot metering; auto white balance; multiple flash settings and exposure compensation. The camera comes with a built-in flash that offers 4 settings to provide the widest range of options.
The cameras also capture QuickTime® video so users can create short movies that can be sent over the Internet to co-workers, friends and family.
The Stylus 300 Digital will be available in February 2003, and the Stylus 400 Digital will be available in April 2003.
Stylus 300 Digital Street Price: $399.00 (U.S.)
Stylus 300 Digital SRP: $449.95 (U.S.)
Stylus 400 Digital Street Price: $499.00 (U.S.)
Stylus 400 Digital SRP: $599.95 (U.S.)
For more information contact Chris Sluka, public relations manager, Olympus America Inc., Consumer Products Group, Two Corporate Center Dr., Melville, NY 11747-3157, ph: (631) 844-5000 (800) 622-6372, Fax: (631) 844-5262.
ABOUT OLYMPUS - Nothing's impossible.
Based in Melville, New York, Olympus America distributes a wide range of products for the consumer, scientific, health care, commercial and industrial markets. These include film cameras that provide the ultimate combination of performance and style, and digital cameras that produce the most realistic digital images yet available. Microcassette and digital voice recorders, binoculars, personal photo printers, medical and industrial endoscopes, biological and metallurgical microscopes and measuring instruments, clinical analyzers, and other high technology products. Olympus America is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America.
xD-Picture Card and TruePic are trademarks of Olympus Optical Co., Ltd. QuickTime is a registered trademark of Apple Computer Inc. All other brand and product names are registered trademarks or trademarks of their respective owners.