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First-time Users Do More with Olympus D-395 Compact Digital Camera

- 3.2 Million Pixels Delivers Photo-Quality Prints Up to 8 x 10 Inches and Larger, Easy Operation and Computer-Free Printing Simplify Photography

Melville, New York, March 18, 2004 - The new 3.2-megapixel Olympus D-395 point-and-shoot digital camera is designed for first-time users who want an entry-level model that exceeds their expectations, and at the low estimated street price of $149. Combining world-class optics, greater megapixel resolution than its predecessor, and PictBridgeTM technology for outputting prints without connecting the camera to a personal computer, the D-395 delivers a fast, easy and affordable way for beginners to print vibrant, photo-realistic images up to 8" x 10" and larger and start enjoying the digital experience today.

Designed to Do More
The D-395 has an f2.8, 33mm (in 35mm equivalent) auto focus Olympus all-glass lens with 2.5x digital zoom to capture amazingly sharp details and vibrant colors. Viewing settings and composing or reviewing shots is trouble-free, as the camera's low-reflective and bright LCD is an easy-to-read 1.5-inches delivering 120,000 pixels of image clarity. The optical real-image viewfinder is an alternative to using the LCD to compose shots.

Designed for Excitement
When it's time to produce prints, the power of PictBridge technology enables the D-395 to create a photo lab quality print at home or in the office. Users can print directly via USB cable connection from the camera to any PictBridge-enabled printer, like the dye-sublimation Olympus P-10 Digital Photo Printer. The D-395 has an interface for selecting the best photos for printing, so it takes just a few simple clicks to get great prints.

Delivering Style
The D-395's compact size makes it ideal for carrying around in a pocket or bag, and its protective clamshell barrier and durable polycarbonate body keep it safe along the journey.

Intelligent Design
The D-395 offers point-and-shoot simplicity for flawless picture taking. For photographers who want optimum results in a wide variety of settings, 6 easy to use shooting modes are accessible through the menu system to provide fully automatic exposure adjustments for Program Auto, Portrait, Landscape, Self Portrait, Night Scene and Movie.

The camera can shoot special 2-in-1 pictures with a split-screen view that captures different scenes together on the right and left side of the image, and takes up less memory on the card than two separate images. It also has settings for image editing in black and white and sepia, and with the D-395's QuickTimeTM Movie Mode, users can create short movies that can be sent over the Internet to friends, family and coworkers.

Designed for You
Navigating the menu options of the D-395 is as easy as pushing arrow buttons on the back of the camera. These buttons lead to a menu structure that is intuitive to use and takes little time to memorize. The camera's Quick View button provides single click image review.

Transferring images from the camera to a PC or Mac is a quick and hassle-free experience with the USB Auto-Connect that does not require software drivers with most operating systems. Simply plug the USB cable into the camera and the computer, and start downloading images off the camera as though it were an external hard drive.

Availability
The D-395 Digital will be available in April 2004. It includes a 16MB xD-Picture CardTM, Auto-Connect USB cable, 2 AA batteries, wrist strap, Olympus CAMEDIA Master Software, user manual and Quick Start guide.

U.S. Pricing
D-395 Digital Camera Estimated Street Price: $149.00 (U.S.)

For more information, review units and high-resolution images of the camera, contact Michael Bourne, Mullen Public Relations, 650-210-9857 or michael.bourne@mullen.com, or Chris Sluka, senior public relations manager, Olympus America Inc, Consumer Products Group, Two Corporate Center Dr., Melville, NY 11747-3157, ph: (631) 844-5000 (800) 622-6372, Fax: (631) 844-5262.

ABOUT OLYMPUS
Olympus is a precision technology leader, designing and delivering innovative solutions in healthcare and consumer electronics worldwide.

Olympus works collaboratively with its customers and its parent company, Tokyo-based Olympus Corporation, to leverage R&D investment in precision technology and manufacturing processes across diverse business lines. These include:

  • Digital and film cameras, and digital voice recorders.
  • Gastrointestinal endoscopes, accessories, and minimally invasive surgical products;
  • Advanced clinical and research microscopes; and
  • Lab automation systems, chemistry-immuno and blood bank analyzers and reagents.

In the U. S. and Canada, Olympus serves healthcare, scientific and commercial laboratory markets with integrated product solutions and financial, educational and consulting services that help customers efficiently, reliably, safely, and easily achieve superior results. Olympus is the leader in gastrointestinal endoscopy and clinical and educational microscopes. The company's market-leading consumer electronics business spans North and South America.

For more information, review units and high-resolution images of the camera, contact Michael Bourne, Mullen Public Relations, 650-210-9857 or michael.bourne@mullen.com, or Chris Sluka, senior public relations manager, Olympus America Inc, Consumer Products Group, Two Corporate Center Dr., Melville, NY 11747-3157, ph: (631) 844-5000 (800) 622-6372, Fax: (631) 844-5262.

Company Contact: Agency Contact:
Olympus America Inc. Mullen Public Relations
Chris Sluka, Sr. Public Relations Manager Michael Bourne, Sr. Account Executive
(631) 844-5321 (650) 210-9857
chris.sluka@olympus.com michael.bourne@mullen.com