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Olympus Launches National Mobile Marketing Campaign

Olympus OnSite™ Mobile Showroom Latest Component in Comprehensive Strategy to Build Awareness of Olympus Brand in U.S.

Melville, NY, October 3, 2004 - Olympus, a precision technology leader in designing and delivering innovative solutions in healthcare and consumer electronics worldwide, today unveiled Olympus OnSite, a state-of-the-art mobile showroom. Olympus OnSite brings an array of the company's healthcare and consumer electronics products to customers nationwide to further build relationships and to elevate brand awareness among key customers and the general public. The Olympus OnSite mobile showroom tour, which is expected to make dozens of stops during its first year at customer sites, trade shows, conferences and other third-party events including Olympus sponsorship venues, will be officially launched today at the IDN Summit & Expo, a healthcare conference held in Phoenix, Arizona.

"Olympus OnSite is a powerful vehicle to showcase our innovative healthcare and consumer products to our customers, as we are expanding our strategic focus from primarily being a premium product marketer to also becoming a total solutions provider," stated F. Mark Gumz, President and Chief Operating Officer, Olympus America Inc. "Olympus OnSite is part of a multi-tiered brand-building strategy we have launched in the United States to enhance awareness of the Olympus brand name across all of our core businesses and the high-quality, innovative products and services for which it stands."

"Mobile marketing is a relatively new concept and a new way for us to reach our customers," added Martin Lee, Vice President of Marketing. "As a customer-centric company, we welcome opportunities to be face-to-face with our customers. It builds relationships and allows us to demonstrate how our products, services and people provide solutions to their professional and personal needs."

In addition to Olympus' OnSite, Olympus's brand-building strategy includes the exclusive corporate sponsorship of a PBS series on American business innovation, They Made America. The series premiers in November 2004 and is based on a new book by renowned author and editor Sir Harold Evans on the history of innovation in America. In conjunction with the series, Olympus also produced its first U.S. corporate image television commercial, illustrating the breadth of its innovative optical-digital medical and consumer electronics products.

Olympus OnSite is a custom-built 53-ft. double slide-out trailer that transforms into a 105 ft. by 45 ft. showroom. Two-thirds of the interior is designed to mirror a hospital environment featuring the company's state-of-the-art medical and diagnostic systems and scientific equipment, while the remainder is devoted to consumer products.

Olympus OnSite will showcase the following healthcare and consumer products:

  • Medical Systems: EVIS and EUS EXERA™ endoscopes for various medical specialties; Scope Guide™ insertion tube system for colorectal cancer screening; WM-D60 Mobile Workstation Olympus EVIS EXERA® video endoscopy system; the company's totally customized ALPHA O.R.® integrated operating room environment featuring EndoEYE™ surgical videoscopes, VISERA® multi-specialty digital imaging platform, EndoALPHA® centralized O.R. control system, SonoSurg® Ultrasonic Cutting and Coagulating System and Olympus Integration to connect data, images and audio; and EndoTherapy diagnostic and therapeutic endoscopic accessories
  • Diagnostic Systems: AU400e® Chemistry Immuno Analyzer and reagents; osYris Patient Safety Solutions; TANGO™ Benchtop Blood Bank Analyzer
  • Scientific Equipment: Full range of clinical and research microscopes including BX2 (research), IX2 (inverted), CX (clinical and educational), SZX® 12 (stereo) and CKX (compact inverted)
  • Consumer Products: Latest digital imaging solutions Stylus® Series, D-Series and C-Series digital cameras, E System Professional Digital SLR cameras, as well as P-10 and P-440 photo printers.

About Olympus
Olympus is a precision technology leader, designing and delivering innovative solutions in healthcare and consumer electronics worldwide.

Olympus works collaboratively with its customers and its parent company, Tokyo-based Olympus Corporation, to leverage R&D investment in precision technology and manufacturing processes across diverse business lines. These include:

  • Gastrointestinal endoscopes, accessories, and minimally invasive surgical products;
  • Advanced clinical and research microscopes;
  • Lab automation systems, chemistry-immuno and blood bank analyzers and reagents; and
  • Digital and film cameras, and digital voice recorders.
  • In the U. S. and Canada, Olympus serves healthcare, scientific and commercial laboratory markets with integrated product solutions and financial, educational and consulting services that help customers efficiently, reliably, safely, and easily achieve superior results. Olympus is the leader in gastrointestinal endoscopy and clinical and educational microscopes. The company's market-leading consumer electronics business spans North and South America. For more information, visit www.olympusamerica.com.