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Olympus Photo Printer Wins Excellence in Imaging Award

5 in 1 Device Downloads SmartMedia Cards

Olympus America Inc., Digital & Imaging Systems Group, the leading consumer camera manufacturer, today announced that Digital Focus/Popular Photography has awarded the Olympus P-330 Instant Photo Printer the "Best Photo Printer" at their 2nd annual Excellence In Imaging Awards held at the Photo Marketing Association conference in Las Vegas.

The Olympus P-330 Instant Photo Printer provides filmless photo viewing and printing through a TV set, directly from a camera, or from a computer. Easy to use, the P-330 directly reads SmartMedia cards, thus avoiding cables and printing aggravation. Consumers can easily create prints and reprints in about 2 minutes at home or at the office, without taking a trip to a photo store.

"Convenient and high-quality photo printing is the missing link in digital photography for many consumers, and Olympus' P-330 Instant Photo Printer makes that connection," said Chris O'Malley, editor of DigitalFocus. "The P-330's television interface, SmartMedia card reader, and fast, film-like prints make it our Photo Printer of the year."

The P-330 true photo dye-sublimation printer has 5 major uses: 1. It is an instant home entertainment printer. It enables viewing images on the TV for cropping and printing up to 30 copies of photos in four sizes of up to 16 different images at once. 2. It is also a video frame grabber/printer. Printing frames from any camcorder or VHS/DVD video signal, it can print any image displayed on a TV monitor. 3. It is a dedicated photo printer connecting to virtually all common computers (Windows and Macintosh). The P-330 can print any computer generated image, including downloads from the Internet and images edited on a computer. 4. It is a SmartMedia card reader, which allows all SmartMedia memory cards from Olympus (or other digital cameras) to be inserted directly into the printer for quick and easy downloading of images via the parallel port (Windows only). 5. It is a dedicated printer for Olympus filmless digital cameras, direct printing images from the camera or removable cards.

DigitalFocus is the leading independent authority on digital imaging. The DigitalFocus newsletter, published by PepCom Inc., brings digital imaging news and reviews to an audience of photography, electronics, and computer industry professionals and retailers. DigitalFocus also hosts digital imaging demo events for press and analysts at major trade shows such as PMA, PC Expo, and Fall Comdex. This year, PepCom adds MobileFocus demo events at PC Expo and Fall Comdex, showcasing the latest in portable computers, wireless phones, pagers, and related gear.

Olympus America distributes a wide range of products for consumer, scientific, health care, commercial and industrial markets. These include film and filmless cameras, Microcassette™ and digital voice recorders, binoculars, film scanners, personal photo printers, medical and industrial endoscopes, biological and metallurgical microscopes and measuring instruments, clinical analyzers, and other high technology products. Olympus America is responsible for sales in Canada, Mexico, the Caribbean, and Central and South America.

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