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Olympus Imaging America Begins Advertising Agency Review

Review to Evaluate Creative Agencies


CENTER VALLEY, Pa., October 27, 2006 - Olympus Imaging America Inc. today announced that it is placing its advertising account in review. The company has retained consultants A-Team Advisors to manage the review.

"Olympus has grown significantly over the years, and continues to offer leading innovations in cameras in both the point-and-shoot and digital-SLR categories," said F. Mark Gumz, president and chief operating officer, Olympus Imaging America Inc. "We've had a long and positive relationship with our current agency, however, our business objectives have evolved. As we look to the future, this search is a reflection of our desire to re-examine all aspects of our advertising and consumer outreach efforts."

The Martin Agency is the current agency of record for Olympus Imaging America Inc. and will not participate in the review.

All agency inquiries should be directed to Ann Billock, Principal, A-Team Advisors at 212-861-3976.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples' lives every day. These include:

  • Digital and film cameras
  • Professional SLR Imaging Systems
  • Digital and Microcassette recorders
  • Personal Photo Printers
  • Digital Media
  • Binoculars

    Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

    Contact:

    Ann Billock
    A-Team Advisors
    212-861-3976

    Jennifer Lyons
    Olympus Imaging America Inc.
    484-896-5350
    jennifer.lyons@olympus.com