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Olympus Teams with Nadel to Streamline Operations and Customize Service to Canadian Dealers

Olympus Focuses on Continued Growth for Consumer Business

CENTER VALLEY, Pa, January 3, 2007 — Olympus today announces its partnership with Nadel Enterprises Inc., a leading Canadian manufacturer, importer and distributor of imaging products, to streamline business processes and strengthen relationships with Canadian retailers, which sell Olympus' consumer opto-digital products – digital and film cameras, voice recorders and binoculars.

"Our number one priority is to provide consumers with quality products," said Louis Chatel, director, Sales & Marketing – Canada. "As the Canadian market shifts and we continue to grow, we're looking for new ways to reach consumers and improve service to our retail partners. We have been impressed with Nadel's accomplishments and reputation, and are confident that the company will help us to continue to grow our Canadian business."

Nadel will work with selected independent photo specialty retailers, providing customized service, greater flexibility in order policies and quicker delivery time. Larger retailers will continue to work directly with Olympus; allowing these retailers to benefit from the new business model, which will enable the company to focus more time and resources on their specific needs.

"We're excited to be working with Olympus and its specialty dealers," said Brenda Nadel, executive vice president, Nadel Enterprises Inc. "Olympus continues to deliver innovative digital products, which enhance peoples' lives. We're proud to be Olympus' distributor in Canada."

Driving Growth in Canada
Olympus, through its affiliate Olympus Canada Inc., recently opened a service centre in Markham, Ontario and launched a new Canadian-specific Web site (www.olympuscanada.com) to enhance the overall consumer experience of its products, including digital and film cameras, voice recorders and binoculars. The company also retained a Toronto-based advertising agency, and put a major campaign in place for the 2006 holiday shopping season. Plans for 2007 are underway to gain greater attention for the Olympus brand and its products through advertising activities and other outreach to consumers.

About Nadel Enterprises Inc.
Now in its 20th year of operation and long recognized as a leading manufacturer / importer and distributor of imaging products in Canada, Nadel Enterprises Inc. is a multi-divisional corporation whose commitment to the continued sustained profitability of its customers and growth of those relationships, has been the company's driving force since its inception.

Nadel believes its strong vendor partnerships are paramount to providing its customers with the finest quality product available to the marketplace. Additional information is available at www.nadel.ca.

About Olympus Imaging America Inc.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples' lives every day. These include:

  • Digital and film cameras
  • Professional SLR Imaging Systems
  • Digital and Microcassette recorders
  • Personal Photo Printers
  • Digital Media
  • Binoculars

    Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

    For more information please contact:

    Netta Rondinelli
    Media Profile
    netta@mediaprofile.com
    416.504.8464