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Olympus Announces New Point & Shoot Zoom Filmless Digital Camera

Olympus America Inc., Digital & Imaging Systems Group, The World Leader in Film and Filmless Photography, today announced an addition to its award-winning line of digital cameras, the D-450 Zoom. Housed in a stylish champagne gold metallic compact point & shoot body, the Olympus D-450 Zoom offers a 1.3 megapixel resolution CCD and 3x optical zoom lens at an outstanding $499 value. New significant features include: faster shot-to-shot performance; 2 frames per second burst mode; improved ISO ratings; a new LCD display with easy viewing even in bright light and from any angle; and improved flash range with slow synchronization flash.

Designed with the Consumer in Mind - Performance & Ease of Use

Beautifully designed with the consumer in mind, the D-450 Zoom is lightweight at 9.5 ounces and very compact with dimensions of 5" x 2.6" x 1.8". The protective lens barrier slides open with one hand to simultaneously turn on the camera and extend the zoom lens. Similar to Olympus' award-winning film-based cameras, the optical zoom lens automatically retracts into the camera when the lens barrier is closed.

The D-450 Zoom's standard features include: 3X optical zoom; 2X digital telephoto at any focal length; 5 mode pop-up intelligent flash; through-the-lens auto focus and; auto white balance with 4-step manual override; center weighted and spot metering systems for auto exposure with +/- 2 step exposure control in 1/2 step increments; video out for viewing on televisions or recording to a VCR; and direct printing to the P-330 Instant Photo Printer. Designed for speed, the D-450 Zoom offers one of the fastest start-ups in the industry coupled with fast shot-to-shot performance capabilities. The removable 8MB SmartMedia™ memory card is included with the basic camera and allows even greater flexibility with connectivity. Photos can be downloaded from the D-450 Zoom via the included serial connection or with optional accessories such as (FlashPath floppy disk adapter and PCMCIA adapter card).

Olympus digital cameras, known for their exceptionally high-quality images, produce photographs equal or better than many digital cameras with higher resolutions. This is achieved by a number of factors including the Olympus high-quality 8-element all-glass aspherical F2.8 autofocus lens and low compression ratios (including an uncompressed mode) and other sophisticated imaging technologies. The built-in optical viewfinder and 1.8-inch LCD allows for easy viewing in any condition. The macro capability allows the user to get in as close as eight inches, so the D-450 Zoom can capture the smallest details.

The D-450 Zoom includes advanced photographic controls, including four levels of recording images (Standard Quality at 640 x 480 with standard compression; High Quality at 1280 x 960 with standard compression; Super High Quality mode at 1280 x 960 with minimal compression; and Uncompressed TIFF File). Photos are saved as industry standard DCF/EXIF, JPEG, or TIFF files, which are easily viewed in most image-editing software and browsers. Controllable exposure and white balance give the user the photographic controls they want. The exposure control feature allows users to bracket +/- 2 steps in 1/2-step increments for lighting compensation. The D-450 Zoom even contains both Digital "ESP" matrix metering as well as spot metering. It also features a sophisticated five-mode flash with red-eye reduction, force-fill flash, automatic low-light and back-light mode, flash-off and slow-sync to accommodate most lighting conditions.

D-450 Zoom Recording Mode Image Size 8MB SmartMedia
(included)# of Images
6MB SmartMedia
(optional)# of Images
File Type
Standard 67kb or less 122 images
(640 x 480)
244 images
(640 x 480)
JPEG
High Quality 220kb or less 36 images
(1280 x 960)
72 images
(1280 x 960)
JPEG
Super High Quality 440kb or less 18 images
(1280 x 960)
36 images
(1280 x 960)
JPEG
Super High Quality
Uncompressed
3690kb or less 2 images
(1280 x 960)
4 images
(1280 x 960)
TIFF

New LCD Allows for Easier viewing in Any Light at Any Angle

One defining difference between a digital and a film camera is the digital camera's LCD display. The D-450 Zoom's new LCD now allows easier viewing so that more than one person can see the images instantly on the LCD from any angle and in bright light. The Image Inspection mode allows 3X magnification of images on the LCD so the user doesn't have to download images in order to inspect small details. This also allows magnified images to be printed directly to the Olympus P-330 Instant Photo Printer. The newly designed LCD allows up to 16 thumbnail images to be previewed at one time.

Speed - Fast Operation Means No Waiting

The D-450 Zoom offers a faster shot-to-shot performance. With the internal high-speed D-RAM enhancement, shots can now be taken as quickly as the image is focused, with shots being held in the buffer. This means no more waiting between shots. The D-RAM also allows for burst mode shooting. This mode enables users to shoot and capture up to 10 images in half-second intervals in all quality modes: SQ, HQ and SHQ. Similar to that of advanced film cameras, activation is easy. Once burst mode selected, simply hold the shutter button down and the camera does all the work. Up to 10 images are written through D-RAM (internal memory) and saved to the removable SmartMedia card for later review.

Viewing Flexibility - View Digital Photos With or Without a Computer

The D-450 Zoom can be used to download photos with or without a computer. It features a conventional video out connector for easy viewing of photos on a TV set, in addition to individual viewing on the LCD. As a result, several people can simultaneously view the photos without a computer. Images can also be transferred to video-tape and sent to relatives and business associates for easy viewing. D-450 Zoom users also have the option of creating prints directly from the camera with the Olympus P-330 Instant Photo Printer via its' direct connect capabilities. All of these output options expand usability for Olympus filmless digital cameras, allowing consumers that do not even own a computer to use an Olympus digital camera.

An 8MB SmartMedia removable card is included with the camera. Additional 4, 8, 16 and 32MB SmartMedia cards can be used, so there is no restriction on the number of photos that can be captured. Since images can be erased thousands of times, the included Olympus 8MB SmartMedia card can be reused over & over again.

The Olympus brand SmartMedia cards provide added benefits compared to other SmartMedia cards. They are pre-formatted for immediate use in the camera and include panorama mode firmware. This enables the auto exposure system to be locked resulting in evenly exposed stitched images or panoramas. The QuickStitch Panorama stitching software from Enroute Imaging is included with all D-450 Zoom cameras. It allows multiple images to be joined together for impressive panoramic views of difficult to capture subjects.

The D-450 Zoom comes standard with: 4 AA Alkaline batteries, a 8MB Olympus SmartMedia card, strap, serial cable for Mac and PC, video connection cable for TV or VCR, Adobe® PhotoDeluxe™ image manipulation and creation software, Enroute Imaging QuickStitch®; panorama stitching software, Olympus Camedia Master Utility Software for downloading images from the camera, and instruction manuals. The D-450 Zoom will be available September 1, 1999 with an expected street price of $499. All software supports both Windows and Macintosh environments.

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For more information, contact Olympus America, Digital & Imaging Systems Group, Two Corporate Center Dr., Melville, NY 11747-3157, ph: (631) 844-5000, (800) 622-6372, Fax: (631) 844-5262.

Olympus America distributes a wide range of products for consumer, scientific, health care, commercial and industrial markets. These include film and filmless cameras, Microcassette® and digital voice recorders, binoculars, film scanners, personal photo printers, medical and industrial endoscopes, biological and metallurgical microscopes and measuring instruments, clinical analyzers, and other high technology products. Olympus America is responsible for sales in Canada, Mexico, the Caribbean, and Central and South America.

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Adobe is a registered trademark and PhotoDeluxe are trademarks of Adobe Systems Inc. QuickStitch is a trademark of Enroute, Inc. Microsoft is a registered trademark and Windows is a trademark of Microsoft Corp. SmartMedia is a trademark of Toshiba America, Inc. Microcassette is a trademark of Olympus.

Specifications subject to change without notice.