Olympus Super-Wide-Angle Zoom Lens Captures More In Every Frame
New Ultra-Wide-Angle Zoom Lens is Easy on the Back and the Wallet
CENTER VALLEY, Pa., May 13, 2008 – Olympus has applied its optical expertise to develop the Zuiko Digital 18-36mm equivalent (ED 9-18mm Four Thirds) f4.0-f5.6, a super-wide-angle zoom lens covering a wide focal length range. This compact ultra-wide-angle zoom lens can be used on any of the Olympus E-System digital single lens reflex (DSLR) camera bodies, and measures only 3 inches long and weighs a mere 9.88 ounces for greater portability.
The lens’ lightweight design coupled with In-Body Image Stabilization – available in the flagship E-3, E-510 and the newly announced E-520 – makes capturing amazing, blur-free images possible even without a tripod. Olympus now offers two super-wide-angle zoom lenses (9-18mm affordable consumer lens and 7-14mm splash-proof lens for the pro photographer) that feature both a focal distance equivalent to less than 20mm on a 35mm camera and image stabilization. E-System owners also realize the benefits of Live View, which makes it possible to shoot from unique perspectives that are difficult with an optical viewfinder alone, including over a crowd or at ground-level to catch a toddler’s first steps.
"Affordable super wide-angle lenses with equivalent focal lengths less than 20mm have not been widely available in digital SLR photography,” said John Knaur, senior marketing manager – DSLR, Olympus Imaging America Inc. “Pairing this lens or any of the other Zuiko digital lenses with the new E-520, and its in-body image stabilization, provides a combination ideal for lower light shots like a fountain at night. This combination offers image stabilization for a super wide-angle zoom not found in camera systems with in-lens stabilization."
100% Digital-Specific Lens for Sharpness and Rich Colors
The 9-18mm lens is part of Olympus’ expanding line of 100 percent digital lenses – designed specifically for digital photography. Unlike other camera companies, Olympus does not rely on old film lenses, which often result in images with soft edges or other imperfections.
Availability and U.S. Pricing / Product Configurations
The Zuiko Digital ED 9-18mm f.4.0-f5.6 will be available in the fall of 2008. The estimated street price will be $599.99.
For more information, review units and high-resolution images of the new Olympus lens contact Jeff Hluchyj, Mullen Public Relations, 978-468-8939, firstname.lastname@example.org, or Jennifer Lyons, public relations manager, Olympus Imaging America Inc., 3500 Corporate Parkway, Center Valley, PA 18034, ph: (484) 896-5350 / (800) 622-6372 or the Olympus Web Site: http://www.olympusamerica.com.
ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.
Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples’ lives every day. These include:
- Digital and Film Cameras as well as related Underwater Products and Accessories
- Professional Digital SLR Imaging Systems as well as related Underwater Products and Accessories
- Digital and Microcassette Recorders
- Digital Media
Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.Company Contact:
Olympus Imaging America Inc.
Jennifer Lyons, public relations manager
Mullen Public Relations