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Olympus Consumer Packaging Goes Green

Good Things Come in Smaller Packages, Plastic Reduced by 70-80 Percent

CENTER VALLEY, Pa., August 25, 2008 – Olympus Imaging America Inc. takes another major step in its “green” initiative by eliminating 70 percent of the plastic from the packaging for its audio products and 80 percent for its xD-Picture Card™ packaging, which will be hitting retail shelves this Fall. In a 12-month period, this will equal more than 83 tons of plastic that will not need to be recycled or otherwise disposed by consumers.

“Olympus takes its corporate responsibilities very seriously, and is committed to helping to ensure that future generations inherit a safe and thriving environment,” said Hirohide Matsushita, senior vice president, Olympus Imaging America Inc. “Today’s announcement is part of a larger, global company strategy to develop products, services and production technologies with a careful and conscientious regard for environmental protection. Olympus also recently announced its relationship with the National Park Foundation, highlighting the company’s commitment to promoting healthy, active lifestyles and building awareness about living in harmony with the environment.”

Starting this fall, consumer digital audio products will be converted from plastic blister packs to paperboard. This move will reduce plastic used in the packaging by approximately 70 percent. Additionally, xD-Picture Card products will begin the transition from plastic to paperboard packaging, reducing the amount of plastic used by approximately 80 percent. The packaging is also printed with soy and vegetable inks, which contain no harsh additives and are healthier for the environment.

These changes further improve on previous packaging modifications made with the environment in mind. In 2007, digital cameras were the first Olympus consumer products with packaging made from paperboard. Audio product packaging was also targeted, moving its WS-110 S, WS-210 S and WS-300 Series blister packaging from PVC (polyvinyl chloride) to PET (polyethylene terephthalate). Unlike PVC, PET does not produce dioxins or hydrogen chloride when incinerated. Recently, Olympus Imaging America also reduced the use of PET plastic by 50 percent on the WS-110 S and WS-210 S by using recycled paperboard.

To learn more about Olympus’ environmental principles and Certified Eco-Friendly products, please visit: http://www.olympusamerica.com/environment/enviro.asp?page=4.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances peoples’ lives every day. These include:

  • Digital and Film Cameras as well as related Underwater Products and Accessories
  • Professional Digital SLR Imaging Systems as well as related Underwater Products and Accessories
  • Digital and Microcassette Recorders
  • Digital Media
  • Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

Company Contact:
Olympus Imaging America Inc.
Jennifer Lyons, public relations manager
(484) 896-5350
jennifer.lyons@olympus.com

Agency Contact:
Mullen Public Relations
Jeff Hluchyj
(978) 468-8939
jeff.hluchyj@mullen.com