Introducing the i Zoom 60an Ergonomic, All-Weather, Ultracompact APS CameraMELVILLE, N.Y.Olympus America Inc. is pleased to introduce the i Zoom 60, the world's first all-weather compact zoom camera in its class. The perfect gift for the holidays, the i Zoom 60 incorporates an ultracompact, lightweight design with an array of state-of-the-art features and functions you have come to expect from Olympus. All housed in an elegant all-weather casing, the i Zoom 60 is positioned to be the most exciting new camera of the holiday season.
The second Advanced Photo System camera in the innovative i Zoom series, the i Zoom 60 joins the popular i Zoom 75 launched earlier this year. The Series continues 80 years of Olympus tradition of high quality optics, ease-of-use, advanced features and compact ergonomic designs.
An ideal travel companion for a vacation to the beach or ski slopes, the i Zoom 60's all-weather construction protects against sudden showers and splashing. As one of the lightest zoom cameras, the i Zoom 60 weighs only 5.8 ounces and measures a slim 4.2 (W) x 2.1 (H) x 1.3 (D) inches, allowing it to be slipped into a shirt pocket, ski jacket or suit pocket.
This easy to handle, contoured camera fits comfortably in any photographer's hand. The unique ergonomic design, futuristic finish and slim-line lens barrier create a sleek sophisticated look. A built in variable power flash with a quick 2.5 second recharge, advanced autofocusing system and fully automatic operation, make the i Zoom 60 a pleasure to use.
The i Zoom 60 offers Advanced Photo System technology, giving the photographer the flexibility and creativity to shoot in three different frame formatsClassic, HDTV or Panoramicat any point on the film role. The drop-in film makes reloading quick and easy, never having to miss a shot.
The i Zoom 60 is available nationally at camera specialty and retail stores for a suggested retail price of $324.00.
Olympus America distributes a wide range of products for consumer, scientific, health care, commercial and industrial markets. These include 35mm, Advanced Photo System and digital cameras, binoculars, Microcassetteš and digital voice recorders, printers, medical and industrial endoscopes, biological and metallurgical microscopes and measuring instruments, clinical analyzers, and other high technology products. Olympus America is responsible for marketing Olympus products in the United States, Canada, Mexico, the Caribbean, and Central and South America.
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Erika Farber, kirshenbaum bond & partners
Chris Sluka, Olympus America Inc.