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Charleston Surgery Center Wins Latest Endoscopic Technology from Olympus

Proceeds from Benefit Auction to Support Colorectal Cancer Research

CENTER VALLEY, Pa. (August 5, 2010) -- Olympus, a precision technology leader designing and delivering innovative solutions in medical and surgical products among other core business areas, announced today that Charleston Surgery Center in North Charleston, S.C. is the winner of the benefit auction of one of Olympus’ EVIS EXERA II™ 180 HD platforms to bidders at hospitals and clinics across the United States.  The center has won a state-of-the-art endoscopy system at below market value and will present a check for $156,924 – the total value of the bid – to the Entertainment Industry Foundation’s National Colorectal Cancer Research Alliance (EIF’s NCCRA) to benefit colorectal cancer research. Charleston Surgery Center’s new EVIS EXERA II 180 HD platform will provide its patients with access to the highest quality technology for the detection and prevention of colorectal cancer and other gastrointestinal disorders.

“We are extremely grateful to Olympus for choosing EIF’s NCCRA to benefit from the online auction of the EVIS EXERA II 180 HD platform and to Charleston Surgery Center for making this important purchase,” said Kathleen Lobb, EIF Senior Vice President. “Though colorectal cancer is one of the most preventable cancers if detected early enough, almost 50,000 Americans still die every year from this disease. The entirety of this donation from Olympus will go to colorectal cancer research and hopefully bring us closer to finding a cure,” added Lobb.

The auction, conducted in May for hospitals and clinics across the United States, was part of a larger ongoing effort from Olympus to provide all healthcare facilities access to the latest technology, while contributing funds to colorectal cancer research. 

“Charleston Surgery Center is not only privileged to offer patients within our community this new state-of-the-art technology from Olympus, but is proud to support the NCCRA’s effort to fund groundbreaking research on colorectal cancer,” said William Anderson, M.D., Ph.D., F.A.C.G. and gastroenterologist at Charleston Surgery Center.

The EVIS EXERA II 180 HD platform that Charleston Surgery Center will receive is the first of its kind to deliver High-Definition Television (HDTV) and Narrow Band Imaging (NBI) technologies which provide unparalleled imaging quality. At 1080 lines, the HDTV signal from the CV-180 video processor more than doubles the number of scan lines produced by conventional systems, when used in conjunction with the new high definition GIF-H180 gastroscope or CF-H180A/L colonoscope. The resulting life-like images will offer gastroenterologists remarkably clear views of anatomical structures and fine capillaries. NBI is a real-time and on-demand technology that enables GI technicians to observe enhanced visualization of the capillary network and mucosal morphology during observation of the GI tract.

“As a leader in endoscopic technology, Olympus is committed to working with physicians to improve colorectal cancer detection and prevention,” said Rick Harbuck, group vice president, medical and surgical business, Olympus America Inc. “We’re thrilled that Charleston Surgery Center can upgrade its technology while benefiting the Entertainment Industry Foundation’s National Colorectal Cancer Research Alliance.”

About Charleston Surgery Center
Founded in 1988, Charleston Surgery Center was one of the first ambulatory surgery centers in the Charleston-metro area.  A multi-specialty center, the facility offers four operating rooms, one procedure room, an Endoscopy suite, and serves several thousand patients each year. With 90 physicians on staff, Charleston Surgery Center provides a variety of services to a diverse group of patients in a cost-effective, friendly setting. Committed to outstanding patient care and clinical outcomes, Charleston Surgery Center seeks to exceed patient expectations and relentlessly improve the clinical, operational and financial performance of their center.

About the Entertainment Industry Foundation and National Colorectal Cancer Research Alliance
The Entertainment Industry Foundation (EIF), as a leading charitable organization of the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues. EIF's NCCRA is dedicated to the eradication of colon cancer by promoting education about the importance of medical screening and funding cutting-edge research to develop better tests, treatments and, ultimately, a cure. The NCCRA was co-founded by journalist Katie Couric, cancer activist Lilly Tartikoff, and the Entertainment Industry Foundation in 2000. As a result of the attention focused on colorectal cancer since the NCCRA was established, the number of colonoscopy screenings appears to have increased almost 20 percent, a phenomenon dubbed the "Couric Effect" by the University of Michigan researchers who studied it.

About Olympus Medical Systems Group

Olympus is transforming the future of healthcare by advancing less invasive procedures. Olympus, which incorporates surgical market leader Gyrus ACMI, provides knowledge and solutions in advanced diagnostic and therapeutic endoscopy, early-stage cancer evaluation and treatment, and innovative, less invasive surgical procedures.  Olympus is dedicated to developing solutions for customers that help provide earlier detection, improved outcomes and enhanced quality of life for patients.

For additional information on the Evis Exera II 180 high definition platform please visit www.olympusamerica.com/180.

About Olympus
Olympus is a precision technology leader, designing and delivering innovative solutions in its core business areas: Medical and Surgical Products, Life Science Imaging Systems, Industrial Testing and Measurement Instruments and Cameras and Audio Products.

Olympus works collaboratively with its customers and affiliates worldwide to leverage R&D investment in precision technology and manufacturing processes across diverse business lines. These include:
  • Gastrointestinal endoscopes, accessories, and minimally invasive surgical products;
  • Advanced research, clinical and educational microscopes and research and educational digital imaging systems;  
  • Industrial research, engineering, test, inspection and measuring instruments; and
  • Digital cameras and voice recorders.

Olympus serves the healthcare field with integrated product solutions and financial, educational and consulting services that help customers to efficiently, reliably and more easily achieve exceptional results. Olympus develops breakthrough technologies with revolutionary product design and functionality for the consumer and professional photography markets, and also is the leader in gastrointestinal endoscopy and clinical and educational microscopes.  For more information, visit www.olympusamerica.com.

Media Contacts

Helene Medley, Charleston Surgery Center, (843) 764-0992, helene.medley@scasurgery.com
Megan Longenderfer, Olympus, (484) 896-5579, megan.longenderfer@olympus.com
Nadia Deba, GolinHarris, (212) 373-6006, ndeba@golinharris.com
Seth Fowler, Entertainment Industry Foundation, (213) 240-3927, sfolwer@eifoundation.org