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Mr. Shimoyama to Receive Highest PMA Honor

Las Vegas, NV—Mr. Toshiro Shimoyama, Chairman and CEO of Olympus Optical Ltd. of Tokyo, Japan, will be inducted into the PMA Hall of Fame during opening ceremonies at the PMA 2000 Convention and Trade Show in Las Vegas, Nevada, USA.

Mr. Shimoyama, who joined Olympus in 1949 and rose rapidly through the corporate ranks, is renowned for his leadership qualities through the years, guiding his firm to be among the most innovative and successful in the world of imaging. The PMA Board of Trustees selects individuals who have achieved both personal success and have played a major role in the advancement of the photo imaging industry. Induction into the PMA Hall of Fame is the Association's highest honor.

Mr. Shimoyama epitomizes a Hall of Fame Award honoree. Following years of introducing creative new products with unique styling that have won overwhelming consumer acceptance in the "conventional" photographic field, he has now led his firm to one of the prime positions in the evolving field of digital photography as well.

While much is known of these outstanding accomplishments, many may not be aware of the role played by Mr. Shimoyama early in his career, which had a profound effect on the industry as we know it.

In Mr. Shimoyama's résumé, one will find the modest notation, "Founded Japan Camera Center, New York, USA in 1955." As a young man only a few years away from graduation from Tokyo University, he took trips to New York. There, working with Mr. Kenji Moriyama, of the Japanese Diet, Mr. Moriyama's wife, Mayumi, and a small core of industry people, Mr. Shimoyama was part of a concerted effort to eliminate any question of quality and acceptance of Japanese cameras in the United States. He and his colleagues were successful beyond their wildest expectations, and in a few short years Japanese photo products dominated the high-quality retail scene.

Mr. Shimoyama's boundless energy and the leadership abilities, which he has demonstrated throughout his career, have resulted in his company's products gaining consumer acceptance around the world. He has contributed immeasurably to the growth of our industry. He has been President of the Japan Camera Industry Association, the Japan Microscope Manufacturers Association, the Japan Foundation for Research and Promotion of Endoscopy, and the Japan Medical-Optical Equipment Industrial Association. He is a recipient of the Third Class Order of the Rising Sun from the National Government of Japan.

About PMA
For more than 75 years, PMA has served as an international trade association for the changing needs of the expanding photo and imaging industry with more than 18,000 members in 100-plus countries, headquartered in Jackson, Mich. In addition to the United States, there are membership offices in the United Kingdom, Germany, Canada, Australia, Brazil, New Zealand, Italy, France, Czech Republic and Russia.

PMA membership is open to any firm doing a substantial portion of its business in photo imaging retailing, processing (digital and silver halide) or service work. Cooperating memberships are held by firms that manufacture or distribute products or services for the imaging industry. PMA provides over 100 services to its members, and holds the world's largest photo imaging trade show, typically drawing well over 700 exhibitors and approximately 25,000 to 30,000 attendees.

About Olympus
Olympus America distributes a wide range of products for consumer, scientific, health care, commercial and industrial markets. These include film and filmless cameras, Microcassette® and digital voice recorders, binoculars, film scanners, personal photo printers, medical and industrial endoscopes, biological and metallurgical microscopes and measuring instruments, clinical analyzers, and other high technology products. Olympus America is responsible for sales in Canada, Mexico, the Caribbean, and Central and South America.

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For more information, contact:

Chris Sluka
Public Relations Manager
(516) 844-5321
slukac@olympus.com