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Olympus Announces New Digital Zoom Camera with Advanced Functionality for $499

Las Vegas, NV—Olympus America Inc., the world leader in film and filmless photography, today announced the D-460 Zoom to its line of award-winning digital cameras. Housed in a stylish champagne gold metallic compact point & shoot body, the Olympus D-460 Zoom offers a 1.3 megapixel resolution CCD and 3X optical zoom lens at an outstanding $499 value.

Based on the Olympus D-450 Zoom, one of the fastest growing digital cameras in the market, the D-460 ZOOM offers improved menus and function button for easier access to the camera's full line of features; new Olympus branded long life Lithium batteries; a wider choice of compression modes with a new Standard Quality mode for better pictures for the web; DPOF support for setting the camera to print specific images and quantities with DPOF printers; and the ability to display file names on the LCD.

Designed with the consumer in mind, the Olympus D-460 Zoom's popular "clam shell" body design has become a proven success with consumers for both style and functionality. It is lightweight at 9.5 ounces and very compact with dimensions of 5" x 2.6" x 1.8". The protective lens barrier slides open with one hand which simultaneously turn on the camera and extend the zoom lens. The optical zoom lens automatically retracts into the camera when the lens barrier is closed.

The D-460 Zoom's standard features include: 3X optical zoom; 2X digital telephoto at any focal length; 5 mode pop-up intelligent flash; 100, 200, and 400 selectable ISO; easy-viewing from all angles LCD; 2 frames per second burst mode; through-the-lens auto focus; auto white balance with 4-step manual override; center weighted and spot metering systems for auto exposure with +/- 2 step exposure control in 1/2 step increments; video out for viewing on televisions or recording to a VCR; and direct printing to the P-330 Instant Photo Printer. Designed for speed, the D-460 ZOOM offers one of the fastest start-ups in the industry coupled with fast shot-to-shot performance capabilities. The removable 8MB SmartMedia™ memory card is included with the camera and allows even greater flexibility with connectivity. Photos can be downloaded from the D-460 Zoom via the included serial connection or with optional accessories, including the Olympus FlashPath floppy disk adapter, USB Reader, and PCMCIA adapter card.

Olympus digital cameras are known for their exceptionally high-quality images, producing photographs equal or better than many digital cameras with higher resolutions. This is achieved by a number of factors including the Olympus high-quality 8-element all-glass aspherical F2.8 autofocus lens, low compression ratios (including an uncompressed mode), and other sophisticated imaging technologies. The built-in optical viewfinder and 1.8-inch LCD allow for easy viewing in any condition. The macro capability allows the user to get in as close as eight inches, so one can capture the smallest details.

The D-460 Zoom now offers six levels of recording images (Standard Quality 1 at 640 x 480 with standard compression; Standard Quality 2 at 640 x 480 with standard compression; High Quality JPEG at 1280 x 960 with standard compression; Super High Quality mode (JPEG) at 1280 x 960 with minimal compression; Super High Quality mode (TIFF) at 1280 x 960 uncompressed; Super High Quality mode at 1280 x 960). Photos are saved as industry standard DCF/EXIF, JPEG, or TIFF files, which are easily viewed in most image-editing software and browsers. Controllable exposure and white balance give the user the photographic controls they want. The exposure feature allows users to bracket +/- 2 steps in 1/2-step increments for lighting compensation. The D-460 Zoom even contains both Digital "ESP" matrix metering as well as spot metering. It also features a sophisticated five-mode flash with red-eye reduction, force-fill flash, automatic low-light and back-light mode, flash-off and slow-sync to accommodate most lighting conditions.

One defining difference between a digital and a film camera is the digital camera's LCD display. The D-460 Zoom's LCD now allows the file name to be displayed. It is also improved for easier viewing so that more than one person can see the images instantly on the LCD from any angle and in bright light. The Image Inspection mode allows 3X magnification of images on the LCD so the user doesn't have to download images in order to inspect small details. This also allows magnified images to be printed directly to the Olympus P-330 Instant Photo Printer. The newly designed LCD allows up to 16 thumbnail images to be previewed at one time.

The D-460 Zoom offers a fast shot-to-shot performance. With the internal high-speed D-RAM enhancement, shots can now be taken as quickly as the image is focused, with shots being held in the buffer. This means no more waiting between shots. The D-RAM also allows for burst mode shooting. This mode enables users to shoot and capture up to 10 images in half-second intervals in all quality modes: SQ, HQ and SHQ. Similar to that of advanced film cameras, activation is easy. Once burst mode is selected, simply hold the shutter button down and the camera does all the work. Up to 10 images are written through D-RAM (internal memory) and saved to the removable SmartMedia card for later review.

The D-460 Zoom can be used to download photos with or without a computer. It features a conventional video out connector for easy viewing of photos on a TV set, in addition to individual viewing on the LCD. As a result, several people can simultaneously view the photos without a computer. Images can also be transferred to video-tape and sent to relatives and business associates for easy viewing. D-460 Zoom users also have the option of creating prints directly from the camera with the Olympus P-330 Instant Photo Printer via its direct connect capabilities. All of these output options expand usability for Olympus filmless digital cameras, allowing consumers that do not even own a computer to use an Olympus digital camera.

An 8MB SmartMedia removable card is included with the camera. Additional 4, 8, 16 and 32MB SmartMedia cards can be used, so there is no restriction on the number of photos that can be captured. Since images can be erased thousands of times, the included Olympus 8MB SmartMedia card can be reused over and over again.

The Olympus brand SmartMedia cards provide added benefits compared to other SmartMedia cards. They are pre-formatted for immediate use in the camera and include panorama mode firmware. This enables the auto exposure system to be locked resulting in evenly exposed stitched images or panoramas. The QuickStitch Panorama stitching software from Enroute Imaging is included with all D-460 Zoom cameras. It allows multiple images to be joined together for impressive panoramic views of difficult to capture subjects.

The D-460 Zoom comes standard with: 2 new long-lasting Olympus CR-3V Lithium batteries, a 8MB Olympus SmartMedia card, strap, serial cable for Mac and PC, video connection cable for TV or VCR, Adobe PhotoDeluxe™ image manipulation and creation software, Enroute Imaging QuickStitch™ panorama stitching software, Olympus Camedia Master Utility Software for downloading images from the camera, and instruction manuals. All software supports both Windows and Macintosh environments.

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Olympus America distributes a wide range of products for consumer, scientific, health care, commercial and industrial markets. These include film and filmless cameras, Microcassette® and digital voice recorders, binoculars, film scanners, personal photo printers, medical and industrial endoscopes, biological and metallurgical microscopes and measuring instruments, clinical analyzers, and other high technology products. Olympus America is responsible for sales in Canada, Mexico, the Caribbean, and Central and South America.

Adobe is a registered trademark and PhotoDeluxe are trademarks of Adobe Systems Inc. QuickStitch is a trademark of Enroute, Inc. Microsoft is a registered trademark and Windows is a trademark of Microsoft Corp. SmartMedia is a trademark of Toshiba America, Inc. Microcassette is a trademark of Olympus.

Specifications subject to change without notice.

For more information, contact:
John Knaur
Marketing Manager, Digital Products
(631) 844-5201
jknaur@olympus.com

Chris Sluka
Public Relations Manager
(631) 844-5321
slukac@olympus.com