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Olympus Sponsors First-Ever "School of Digital Photography"

Melville, NY—The School of Digital Photography, a comprehensive, full-day digital imaging seminar sponsored by Olympus America Inc., the world leader in film and filmless photography, was held in San Francisco on June 3rd.

The School covers the gamut of digital photography techniques, including digital basics; file formats; resolution; digital file workflow; file transfers; digital input; digital light box, digital darkroom; output (printing) and more. Robert DiNatale, a noted lecturer and photographer who has taught at Boston University School of Media, the Nikon School of Photography, and the Time Life School of Photography, is the instructor.

Olympus launched the School in response to the need for digital photography education. According to industry research, the digital camera market grew 80% in 1999 as compared to 1998 and more than doubled in the first quarter of 2000 (as compared to the first quarter of 1999). Olympus is the first digital camera manufacturer to offer a seminar focusing exclusively on the capturing, manipulating and outputting of digital images. "The digital camera market is growing so quickly that anyone interested in photography needs to learn the essentials of digital," said Kenny Suzuki, Director of Marketing, Olympus Digital & Imaging Systems Group. "Our School goes a long way towards ensuring that amateurs and professionals alike derive maximum benefit from their digital cameras." The 40 plus students who attended the San Francisco seminar (ranging in age from 25 to 70), had varying degrees of photographic skills and familiarity with digital equipment. Many students commented that the seminar helped them get a greater appreciation of digital camera capabilities and gain new insights into digital photography.

"There is a tremendous learning curve for consumers coming in contact with digital photography, and the need for education has never been greater," said Robert DiNatale, School's instructor. "I commend Olympus for recognizing that need and for acting upon it quickly."

Following its debut in San Francisco, the Olympus School of Digital Photography will travel to nine U.S. cities over a period of twelve months (See attached schedule). The next School is scheduled to take place in Chicago on September 16th, followed by New York on October 28th. In New York Olympus, in partnership with Pictorico Ink Jet Media, will also present the Digital Photography Exhibition 2000. The Exhibition features work of ten celebrated photographers exploring the creative possibilities of digital input and output in photojournalism, still life, fashion and nature photography. The photographs first went on display in San Francisco, following the June 3rd seminar.

The Olympus Digital Photography School schedule:

  • September 16, 2000 - Chicago
  • October 28, 2000 - New York
  • November 18, 2000 - Atlanta
  • January 20, 2001 - Los Angeles
  • February 17, 2001 - Seattle
  • March 3, 2001 - Dallas
  • March 24, 2001 - Boston
  • April 14, 2001 - Denver
  • May 12, 2001 - Washington DC
The cost of the School is $99 including lunch.

To register for the School, call 1- 800 - 622 - 6372 ext. 6161.
Note: Qualified media are invited to attend the school at no charge.