OLYMPUS LAUNCHES NEW MULTIMEDIA ADVERTISING CAMPAIGN FOR THE PEN® E-PM2 CAMERA
Olympus Demonstrates How to Capture Your Stories with the PEN
CENTER VALLEY, Pa., November 19, 2012 – The new Olympus Imaging America Inc. integrated multimedia campaign, featuring television and online advertising, demonstrates that the new Olympus PEN® E-PM2 camera is incredibly easy to use to capture and share amazing images and videos.
Many of today's consumers want a camera with the professional quality of a digital single-lens-reflex (DSLR) and high-definition (HD) video, but also want a compact body that’s as easy to use as a point-and-shoot with the ability to take it anywhere. Consumers don’t want to miss great images and moments while managing a complicated camera. The new “Capture Your Stories” campaign demonstrates how easy it is to capture great images on the go with the new Olympus PEN, simply by touching the camera’s LCD screen.
Olympus' new integrated advertising campaign continues to embrace storytelling through photos and video and further positions Olympus as the human brand among the digital imaging competition. The visuals are truly lovable and our platform for the campaign reinforces the strong product features. Touch to focus fast. Touch to capture fast. All to share your stories fast.
Stephanie Sherry, Director, Marketing Communications at Olympus said, “This is a fun campaign that demonstrates how consumers can use the new Olympus PEN E-PM2 camera to focus, capture and share just by touching the back of the screen. It’s the camera that keeps up with the speed of life today. Olympus has a history of manufacturing high quality optics and this campaign demonstrates how technology can be fun, easy, creative and social without sacrificing quality.”
Thanks to touch screen technology, and an image sensor typically found in traditional Olympus® DSLR cameras, the PEN delivers simplicity at anyone's fingertips. Add the flexibility of high-quality interchangeable lenses, the convenience of a bundled flash, in-camera creative features and technology designed to produce outstanding images effortlessly, and the PEN is the consumer-friendly, total multimedia package.
Michael Ancevic, Managing Partner and Chief Creative Officer of The Fantastical, the agency that created the campaign with Olympus said, “Life doesn’t stop for you to adjust your camera. This campaign demonstrates how user-friendly the new Olympus PEN really is. It’s all about getting great images and sharing them on the fly. We live in a visual, social, instant gratification world today. This campaign demonstrates how easy it is to focus, shoot and share photos with the new Olympus PEN. It’s the perfect camera for the real world.”
The PEN is a camera designed for those who want to step up to better images without sacrificing ease of use, and Olympus is committed to giving consumers the amazing easy-to-use technology to capture and share things they never thought possible.
The integrated Capture Your Stories™ campaign launches with television ads airing in November on the following networks: ABC, Animal Planet, BBCA, Bravo, Cooking Channel, Destination America, Discovery Channel, DIY, E!, Food Network, FX, HGTV, IFC, National Geographic Channel, Nat Geo Wild, Oxygen, Science Channel, Style, SyFy, TLC, AND Travel. The digital advertising will appear on the following: Millennial Media, PayPal Media, SocialCode, WIRED, CNET, Real Simple, Imaging Resource, Yahoo!, AOL, Magnetic, RadiumOne, MaxPoint, AT&T AdWorks, YuMe, ValueClick, OwnerIQ. The campaign will also be supported via Olympus social media channels, including Get Olympus pages on Facebook, Twitter, YouTube and Google Plus.
Journalists interested in more information about the advertising campaign should contact Michael Bourne, Mullen Public Relations, 617-226-9953, Michael.firstname.lastname@example.org, or Jennifer Colucci, Olympus Imaging America Inc., 484-896-5719, email@example.com.
ABOUT THE FANTASTICAL
The Fantastical is a next-gen agency that defines and creates great brands by developing an authentic voice across all media channels: digital, social and traditional branding. The Fantastical agency is made up of highly experienced creative tier-one agency brand builders and orchestrators. Specialties: Integrated brand building and brand orchestration, digital, social, traditional, luxury brand building, travel, hotel, lifestyle and consumer electronics brands. Journalists interested in more information about The Fantastical should contact Michael Ancevic, firstname.lastname@example.org or 508-726-2555.
ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.
Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:
- Digital Cameras
- Professional and Interchangeable Lens System Cameras
- Related Underwater Products and Accessories
- Digital and Microcassette Recorders
- Digital Media
Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.
*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks mentioned herein are the property of their respective holder.
©2012 Olympus Imaging America Inc.