READY, STEADY, GO WITH OLYMPUS STYLUS® SH-50 iHS: WORLD’S FIRST POINT-AND-SHOOT CAMERA WITH 5-AXIS VIDEO STABILIZATION*

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READY, STEADY, GO WITH OLYMPUS STYLUS® SH-50 iHS: WORLD’S FIRST POINT-AND-SHOOT CAMERA WITH 5-AXIS VIDEO STABILIZATION*

Affordable, High-End Point-and-Shoot’s Outstanding Features Include Advanced Image Stabilization Technologies Similar to the Award-Winning Olympus OM-D E-M5

CENTER VALLEY, Pa., January 7, 2013 – Shooting video with a point-and-shoot camera or a mobile phone can sometimes be a hit-or-miss experience, with jerky results that could cause motion sickness. To provide a better experience, Olympus has created the STYLUS SH-50, a new premium, compact long zoom camera that’s equipped with 5-Axis Video Stabilization, 3-Axis Image Stabilization for stills and Full 1080p HD Video. A first for point-and-shoot cameras, its 24x optical zoom lens (25-600mm equivalent)** combines with an advanced image stabilization mechanism, originally developed for the Olympus OM-D E-M5 flagship interchangeable lens camera, to compensate for image blur­­­­­­ in all situations regardless of the scene. The result is brilliant still images and beautiful movies, even while using zoom.

The STYLUS SH-50 iHS is a true hybrid optimized for anyone looking to record virtually blur-free memories of any important milestone frozen in time or full of vivid motion. The SH-50 iHS is equipped with an Advanced Movie mode for powerful video recording functions, including Photo-In-Movie that captures a full 16-megapixel still image while simultaneously shooting Full HD movies and High Speed Movies for 120 frames per second shooting in 720p HD and 240 frames per second in HVGA. The STYLUS SH-50 iHS includes 60i Movie--60 frames per second HD recording--for smoother images of moving subjects.

Its 16-megapixel Backlit CMOS sensor combines with the TruePic VI image processor to command an assortment of Olympus’s advanced iHS (Intelligent, High-Sensitivity and High-Speed) technologies to capture beautiful, sharp images of subjects even in challenging low-light situations and backlit scenes. The 3-axis Photo Image Stabilization mechanically compensates for rotary shift as well as horizontal and vertical angular shift to further enhance still images and eliminate blur.

An easy-to-use, touch-sensitive, 3.0-inch high resolution LCD screen is powered by the touch of a finger to focus on subjects and activate the shutter. Live Guide, a graphic user interface that provides simple assistance to control settings to capture the perfect image, adjusts color and tone at the swipe of a finger. Advanced photographers will appreciate onboard fully manual controls that customize settings to their comfort and shooting style.

Advanced Shadow Adjustment Technology adjusts dark areas within an image shot under backlit conditions so that a subject’s face can be revealed even under strong lighting, and Hand-Held Starlight mode, which helps users at night by capturing multiple images and stitching them together into a single, crisp photo, can now be used with a flash. With the flash on, the camera automatically merges an image of the subject illuminated with the flash in the foreground with a separate image of the background nightscape, to produce a single, clear night photo. In low-light, HDR Backlight Adjustment takes a collage of images at various exposure levels and blends them into one perfectly exposed photo. Eleven Magic Filters add a range of spectacular effects to both stills and video, and Beauty Mode with Make-up lets users easily apply everything from eyeliner to eye shadow and blush to subjects.

Users can easily share their images on a big-screen HDTV in high definition using an optional HDMI cable or on their social networks using the Olympus Image Share smartphone application (via optional Toshiba FlashAir™ SDHC card or optional Eye-Fi Card).

* As of January 7, 2013
** 35mm equivalent

U.S. Pricing and Availability
The Olympus STYLUS SH-50 will be available in March at an estimated street price of $299.99 (Available in Black and White)

For a complete list of specifications, visit the Olympus website: http://www.getolympus.com/us/en/digitalcameras/sh-50-ihs.html

Journalists interested in more information, review units and high-resolution images of the Olympus STYLUS SH-50 iHS should contact Keith Gordon, Mullen Public Relations, 212-885-3218, keith.gordon@mullen.com, or Jennifer Colucci, Olympus Imaging America Inc., 484-896-5719, jennifer.colucci@olympus.com, or visit the Olympus website: http://asset.olympusamerica.com/login/.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean and Central and South America. For more information, visit: www.olympusamerica.com.

*Specifications and design are subject to change without any notice or obligation on the part of the manufacturer. All trademarks mentioned herein are the property of their respective holder. FlashAir is a trademark of Toshiba America.
©2013 Olympus Imaging America Inc.

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