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THE OLYMPUS STYLUS XZ-10® iHS PROVES LESS IS MORE WITH LIGHTWEIGHT HIGH PERFORMANCE

New Ultra-Portable, Ultra-Bright High-End Compact Puts Power in Your Pocket at an Affordable Price

CENTER VALLEY, Pa., February 19, 2013 – Olympus refines its X-Series with the extremely compact and lightweight Olympus STYLUS XZ-10, which incorporates many of the same high-performance features of the flagship STYLUS XZ-2 in a stealthier body. The new high-end compact is an ideal combination of optical brilliance and usability in a pocket-sized design that blends a super-bright f1.8 to 2.7 zoom lens, pro-style manual settings, ISO 6400, 12-Megapixel backlit CMOS sensor and powerful TruePic VI image processor.

Its flexible 26-130mm* wide-angle iZuiko® Digital 5x optical zoom lens with excellent brightness, even at its maximum zoom, fits into a body that is about 40 percent smaller by volume** than its predecessor. Olympus’s advanced iHS image processing technology, and a 1/2.3-inch CMOS sensor combine with the large-aperture lens to deliver high-sensitivity, low noise and blazing auto-focus performance that translates to excellent image quality from a compact camera. Even at high ISO settings, iHS technologies deliver low noise and radiant colors with crisp details and rich gradation in both dark and light parts of the frame.

XZ-10 upgrades include 120fps high-speed HD movie recording and Photo Story, which shoots a group of still photos straight into attractive, pre-prepared layouts that are ready for sharing via FlashAir™ without the need for more work on a computer. Modes like the popular Handheld Starlight Mode with Flash make blur-free shooting without a tripod possible even in difficult lighting, and HDR Backlight Adjustment for ideal exposure when shooting against the light.

Just like the STYLUS flagship XZ-2, the XZ-10 has a customizable control ring around the lens so users can adjust key settings such as aperture and exposure time manually without having to take their eye off the subject. Alternatively, users can assign ISO or metering to the Fn button on the back of the camera to ensure quick, easy handling on the go.

Basic operations and settings of the Olympus STYLUS XZ-10, starting with touch controls and Live Guide, as well as a graphic user interface, will be familiar to Olympus PEN® and OM-D™ shooters. Instantly activate the Touch AF Shutter function to select the subject you want to focus on and activate the shutter simply by touching (no swivel), 920,000 dot LCD screen. With a tap of the finger, it can focus on fast-moving subjects and trigger the shot.

In addition to superior still image quality, the 1080p Full HD Movie capability with stereo sound captures movies in the best quality currently available in compact cameras. Multi-Motion Movie IS image stabilization corrects for the common gradual camera shake that occurs when shooting on the move, delivering more stable, higher-quality movies. Beautiful movies can be shot even longer with a 1920 x 1080 High-Definition size and MOV/H.264 movie compression that has an excellent compatibility with computers.

Users can easily share their images on a big-screen HDTV in high definition using an optional HDMI cable or on their social networks using the Olympus Image Share smartphone application (via optional Toshiba FlashAir SDHC card or optional Eye-Fi Card).

*35mm equivalent.
**Based on external dimensions.

U.S. Pricing and Availability
The Olympus STYLUS XZ-10 will be available in late March 2013, and ships with a USB Cable, Video Cable, Li-Ion Battery Pack, Li-Ion Battery Charger, Shoulder Strap, OLYMPUS ib® software CD-ROM, Manuals and Registration card.

Estimated Street Price: $399.99 (Available in black)

For a complete list of specifications, visit the Olympus website: http://www.getolympus.com/us/en/digitalcameras/xz-10.html

Journalists interested in more information, review units or high-resolution images of the Olympus STYLUS XZ-10 should contact Keith Gordon, Mullen Public Relations, 212-885-3218, keith.gordon@mullen.com, or Jennifer Colucci, Olympus Imaging America Inc., 484-896-5719, jennifer.colucci@olympus.com, or visit the Olympus website: http://asset.olympusamerica.com/login/.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people’s lives every day. These include:

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: www.olympusamerica.com.

Specifications and design are subject to change without any notice or obligation on the part of the manufacturer.

“FlashAir” is a registered trademark of Toshiba Corporation.

“Olympus,” “Olympus XZ,” “Stylus,” “Zuiko,” “Olympus PEN,” “PEN,” “Olympus OM-D,” “OM-D,” and “ib” are trademarks or registered trademarks of Olympus Corporation, Olympus America Inc., and/or their affiliated entities.

©2013 Olympus Imaging America Inc.

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