Case Studies

Olympus’ Endo Capsule Provides GI Facility with Improved Imaging and Cost Per Capsule Financing

Capsule endoscopy is used to evaluate obscure gastrointestinal bleeding and to observe Crohn’s, celiac disease and other small bowel conditions. The procedure is intended to check for small bowel disease that may cause pain, low blood count, and blood in bowel movements when the patient’s upper GI endoscopy and colonoscopy fail to identify the problem.

In November 2007, the management at physician-owned Pennsylvania Hospital Gastrointestinal Associates, Ltd. (PHGI) made the decision to bring capsule endoscopy into its practice. Initially, PHGI was using a competitor’s capsule technology. When Olympus’ Endo Capsule was launched later in 2007, Stephanie Diem, RN, the facility’s clinical director, decided to conduct an unbiased evaluation between the imaging on their existing technology versus the Olympus offering. “Every person that came into that room chose the Olympus image, hands down,” recalled Diem.

In addition to the clinical advantages that Diem saw in the Endo Capsule solution, she also found value in the purchasing options presented by Olympus. After careful evaluation, the facility chose Olympus’ Cost Per Capsule (CPC) program to finance their capsule endoscopy investment. The CPC program enabled PHGI to bypass an upfront capital investment and pay only for the cost of each capsule procedure as it was performed. To see the full story, click here. For more information on CPC financing options, please talk to your Olympus sales representative.